Charles Blomfield is Director of Customer Experience at 11Ants, where he works with retailers across the world to help them unlock greater value from their customer, sales and operational data. He is responsible for ensuring retailers derive measurable business outcomes from the 11Ants platform, spanning customer engagement, category performance, inventory optimisation and AI-powered decision making.

With more than 20 years' experience across retail analytics, customer insights, market research and technology, Charles has held senior roles with organisations including 11Ants, IRI, Datamine, Accenture and Synovate. Throughout his career he has worked closely with retailers and suppliers to translate complex data into practical actions that drive sales growth, improve customer loyalty and strengthen commercial performance.

Today, Charles is focused on the next generation of retail intelligence, helping retailers move beyond dashboards and reports to AI-driven insights that enable faster, more informed decision making across every level of the organisation. At 11Ants, he works with retail teams to make advanced analytics accessible, actionable and impactful.